Increasing site traffic is the primary goal of many marketing initiatives. For some businesses, their site serves as a primary sales engine through which customers purchase products without ever having interacted with a sales person; for others, their site provides potential and current customers with information on product offerings and specials.
Whether you want to drive traffic to your site to increase sales or simply to build brand recognition, there are specific methods to use to ensure that you are getting the most out of your marketing dollars.
Reaching out to the segment of your potential client base that has already interacted with your brand (either by reading a blog post or checking out your product pages) is great way to increase sales. As discussed in Use the Ripple Effect to Make Waves, a robust remarketing strategy is crucial to optimizing your marketing budget.
Facebook, Google, Bing and third-party services, such as Perfect Audience, provide a channel for reaching your cookied viewers with targeted ads based on their previous interactions with your content.
Pay-per-click methods are effective for reaching potential leads based on the specific key word searches they perform. The success of a pay per click campaign is rooted in research – to be most effective, you must understand who is searching on your keywords (demographics) and what they need from your business (psychographics).
Google, Bing and Facebook provide the greatest exposure because they are so widely used. Google and Bing provide access to viewers searching for specific keywords and Facebook allows you to target users based on specific behaviors, interests, demographics and psychographics.
3. Native Advertising
Native advertising is slightly different than the previous two methods we discussed. Instead of using a traditional ad, native advertising uses content to sell a service through education. The video, article or podcast teaches its audience about a specific topic that is related to your service. The goal is to demonstrate your expertise and instill confidence. Based on your exhibited abilities, your potential customer will contact you to purchase your product or service because they understand the benefits.
Increasing site traffic is a clear goal, one that can easily be measured through analytics. As you implement new strategies, keep track of what is working and what is not so that you can adjust your strategies and develop a method that works best for your audience and your business. So what are you waiting for…maybe the perfect ad? Well stay tuned because we are going there next!